Telephone Tracking allows you to monitor calls from your website and understand precisely what marketing activity brought them there; whether it was from a different website, Google or your own paid search effort.
So no more will you have to figure how your caller has discovered you.
Why you want Call Tracking
Telephone monitoring is an essential tool for any business that spends money on advertisements across multiple channels. Clients with AdWords possess an inborn need to monitor the calls that relate to their key words, to be able to understand which keywords provide call conversions. call tracking Google Analytics With no visibility of telephone conversions, it is not really possible to figure out if your investment from the key words in your portfolio is providing value or not. Is just tracking AdWords telephone conversions enough?
Most clients are searching to monitor not only PPC, but also SEO, Display, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation call tracking system such as Call Conversions Tracking comes from, since it lets you see your ROI for each of these vital channels not only Google PPC. This can be essential actionable data letting you optimise the efficacy of all your marketing channels, key to the success of any business enterprise.