Cornwall Holiday Park has grown into one of the great national institutions. Generations of families, from the turn of the century onwards, have abandoned Cornwall’s cities to head for two weeks summer vacations on the British shore.
The Holiday Park needed a fairly humble beginning, essentially offering accommodation, food and entertainment all under one roof, more often than not on the border of a big traditional seaside town like Blackpool, Skegness or even Great Yarmouth. Trevornick
These holiday parks were very popular with families searching for cheap holidays, in a time when international travel was expensive and unobtainable for a big percentage of the overall public.
However as international travel became cheaper Britain saw the rise of the package holiday in the 70’s and 80’s, which meant Cornwall vacations no longer provided the value that has been such a special selling point for lots of the popular parks. Together with the new found competition from guaranteed sunlight, cheap accommodation, food and beverage, UK holiday parks came under increasing stress.
The tough occasions that faced the sector were definitely compounded by a shift in perception of the holiday park experience. When you mentioned holiday parks people started to think of the favorite TV series Hi-de-Hi and never ending rounds of knobbly knees competitions, donkey rides and crimson coat style entertainment. Unfortunately combined with cold and windy chalets and indifferent food!
The holiday park has however come a long way since its humble beginnings and at the past ten years the sector has seen a huge revolution in the breadth, quality and manner of holiday parks offered in Cornwall.
Like many UK tourism business the independent and numerous holiday park owners started to see a reduction in the interest in their holiday offering. The park owners created numerous solutions to counter the perception and the improve the standard of the holiday park experience.
Firstly the accommodation was updated. Customers were no longer pleased with basic amenities, therefore holiday parks spent countless improving accommodation facilities, from updating the rooms to creating penthouse flats with plasma TV’s, four poster beds and room services. This led in holiday parks providing a more upmarket feel to all their accommodation and provided clients with a far greater selection of choice.
Secondly the entertainment offering changed enormously. Some UK parks started to specialise in just offering specific entertainment breaks. Top comedians, shows and musical actions have started to top the bill and themed weekends leading to entertainment like county western, 60’s revivals and dance and sport breaks. Parks also have become better at targeting key groups like adult weekends, family activity holidays or special nights such as stag and hen groups.
Thirdly the traditional three meals every day that of parks has likely seen the best change. To accommodate to the shift demands of holiday makers an increasing number of parks have started to provide self catering options rather than providing half or full board and charging extra for meals. A number of the larger chain parks also have gone even further and do not offer you any catering, simply inviting the restaurants and fast food places to supply food on the Park. However, because the parks themselves have diversified, offering different things to various holiday economies, therefore has the catering, plus a few holiday parks today make a virtue of how they provide three top quality meals all day. Since Cornwall’s only Five Star Independent Park they’d been investing to top quality infrastructure, catering and entertainment along with the first costs of the project have been rewarded with a reputation for top quality holiday park experience.
But Potters are not the only company offering top quality park style vacations. More and more developments in Cornwall are building the lodge style accommodation away from the traditional holiday park centres of seaside towns. The inland lodge style developments have moved away from the’playground’ image and today provide champagne and hot tubs style breaks at a quiet and secluded rural environment. With so much innovation in the industry holiday parks will continue to provide more of what exactly the holidaymaker wants and desires – a top quality holiday experience.