Marketing a Dog Training Company: 5 Easy Steps to Attract Clients and Make More MoneyWant to know just how to advertise a dog training company?
The sad part is that this isn’t because the individual doesn’t understand how to train dogs, or help people. The reason is that they do not know how to effectively promote their company in a way that will dog obedience ware show value and attract the type of clients they want to work with. But do not stress! We’re going to instruct you five steps you can take now which will fix that.
Measure 1. Think like a customer, not a dog trainer. This really is the golden rule for dog training success. You should lose all the dog trainer jargon from your own website, conversations with customers, all advertising materials, and training programs. They might call you on the phone and ask if you’re able to teach their dog. Or educate their dog to not run away.
You want prospective clients to identify as a routine man who occurs to train dogs with you and can help fix their problems. They won’t do that if you’re speaking that they do not BELIEVE in their own minds.
Step 2. Individuals are not spending their money on their dogs, as it pertains to training, they are spending money on themselves. Many trainers we educate tell us that the people they service could not spend $1500 or more on their dog. That’s accurate, but they are actually spending the money on themselves to make THEIR lives more happy and probably to remove dog behaviors that are making THEM depressed. So the lesson here, is when you are writing on your site, or talking to individuals, you must focus on their life would enhance with a dog that listens. For example, you could write on the front page of your site, “Picture the peace and quiet you’ll appreciate from not having your dog bark at every sound he hears.” They’ll be ready to sign up, once it is possible to create in the person’s mind the advantages they are going to receive from working with you!
Step 3. The intent behind your website will be to get people to contact you. Your site should NOT be a library of resource info on dog training. It should also not be a too much about you and your training qualifications. Should be about the dog owner, what they’re going through now, and how life will be after you resolve the struggles they’re having.
You also need a lead-capture box on all the pages of your website. This is also called an “opt-in” box. This is a box where they could leave their e-mail address. They will be more likely if you offer then something like 5 hints on the best way to housebreak a dog to leave their information. Or 5 common blunders dog owners make.
Step 4. Focus on benefits, not just features. The features of your software are things like how many commands, how many lessons, the length of stay for a board and train software. The benefits are matters like, ‘your dog will walk next to you on a leash so you won’t have your arm pulled and won’t be embarrassed in the neighborhood.’
The gains are the favorable changes the customer will experience inside their life. Another example: The characteristic would be the off command, the advantage would be that the owner would not have to be worried about their dog jumping and hurting someone. Write the advantages each alternative will supply to the owner, although so when you are writing your software, do not only compose a list of features.
Measure 5. Bring your perfect clients. The folks you need to contact you aren’t merely limited to individuals with money and a dog, although you might be surprised. Folks desire a specialist, not a generalist, and will pay more for it. Just what exactly are you particularly good at? Or someone who specialised on it and just worked on engines?
Think of what you do best and what type of person you enjoy to work with most and write a description of them. Think about the finest client you’ve ever had. Why did they come for you? What did they need? What were their issues? What results were they? What was their style like? What did they love most about working with you? Pretend you happen to be writing personally to them, when you write all your contents.